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British sexual wellness brand Roam presented a new collection of condoms in four shades : original latex, light brown, medium brown and dark brown.
The company claims its new line is the world’s first skin-tone condoms. The colorful Condoms – which cost $19 for a pack of 12, $25 for 18 and $44 for 36 – will be available to buy in pharmacies across the UK and from online retailers from 17 April.
According to the company, “Legacy brands have failed to address the diverse needs of all sexually active communities. The launch of our Skin Tone condoms presents a choice that has never existed before, one that celebrates individuality.”
The company says they are thin, extremely durable and lubricated to make everyone feel comfortable. Roam, which boasts sizes that include thin, regular and large, advertises its contraceptives as “super lube, super thin, super durable condoms that feel great and support local communities and the planet.”
The condoms are also said to be vegan, dermatologically tested, pH balanced, made from natural biodegradable latex and premium rubber, and “no unnecessary chemicals.”
The launch of the innovative condoms comes as experts warn of an increase in of sexually transmitted diseases and infections in the US noting a worrying rise in New York. Statistics from the organization show that the number of chlamydia cases increased by about 10% between 2020 and 2021, while the percentage of women diagnosed with primary and secondary syphilis increased by almost 29%. Across the US, new syphilis infections rose 26% in 2021, reaching the highest rates since 1991 and the highest number of cases since 1948. HIV cases are also on the rise, up by 16% last year .
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