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- Brad Pitt has launched a new genderless skincare range with ingredients including grape seed and herbs that promise to slow down ageing.
- Dermatologists believe more evidence is needed behind the ingredients before recommending it.
- Other antiaging ingredients, including retinol, have stronger data to support use.
Brad Pitt is getting a taste of the beauty industry with a new skincare line that promises to help people age like fine wine.
The new series, The domain , is a joint effort between Pitt and the organic wine producers of the Perrin family. The products include creams and serums and cost from $80 to $385 and come in small recycled glass bottles made with repurposed parts of wine barrels.
Le Domaine claims to have unlocked the secret to slowing aging with a pair of exclusive, patented active ingredients. The first, GSM10, is made, in part, from marcs from grenache seeds and syrah seeds. The line’s website says these ingredients work to stop collagen destruction, have antioxidant properties and balance the skin.
The second, ProGR3, is said to reduce the visible signs of aging using natural molecules found in plant extracts, grape cuttings, chamomile and green tea.
Although the series touts anti-aging benefits, Pitt interestingly debunked the idea that you can “stop the clock” in an interview. “I don’t want to escape aging,” Pitt said while discussing the series with Vogue. “It’s an idea we can’t escape, and I’d like to see our culture embrace it a little more, talking about it in those terms.”
Ultimately, Dr. Viktoryia Kazlouskaya, a dermatologist with Khrom Dermatology, Brooklyn, NY, says approaches to natural signs of aging are as varied as flavors in wine. Some feel young inside and want their appearance to match that. Others see lines and wrinkles as signs of a good life, and others prefer a mixture.
“Each approach reflects the expression of the authentic self, as authenticity means different things to different people,” says Kazlouskaya. “There is no shame in wanting to match inner energy with outer energy, and antiaging practices will be with us for years to come.”
But will Pitt’s new foray into beauty help people looking to slow down the signs of aging? See what dermatologists and researchers say.
What science says about Pitt’s new series
The active ingredients in Pitt’s range are new. But some of their ingredients, like syrah beans, are inspired by wine.
Wine, especially red wine, has a reputation for providing a number of health benefits, including for the skin. But recent evidence is contradictory.
In fact, research from 2019 showed that drinking wine could increase signs of facial aging, including puffiness under the eyes. However, the plant compound resveratrol, found in red wine, can help fight cell damage,an earlier 2010 review was suggested.
Slowing down the effects of aging on the skin
Although aging is a natural process that cannot be stopped, experts say that some of its effects can be slowed.
While it’s not as easy as 1-2-3, Dr. Jeremy Fenton’s Schweiger Dermatology Group in New York has simplified his advice for patients looking for products that help reduce the signs of aging into a three-step process:
1. Sunscreen
2. Retinoid or retinol (if your skin can tolerate it)
3. Topical antioxidant products/serums
THE American Academy of Dermatology recommends using a broad-spectrum sunscreen of at least SPF 30 or higher and reapplying every two hours when exposed to the sun to protect against aging and skin cancer.
Research from 2019suggests retinoid, a derivative of vitamin A, has skin care benefits, including anti-wrinkle properties.
Other dermatologists say that vitamins C and E are two of the antioxidant ingredients found in some serums and products they suggest patients consider.
A 2020 review suggests the use of vitamins C and E could also reduce the signs of aging.
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